I consider myself a nice person. But as a nice person, I realize my shortcomings in business. For
[This is part three in a three-part series about the anatomy of an advertising creative’s
[This is part two in a three-part series about the anatomy of an advertising creative’s
[This is part one in a three-part series about the anatomy of an advertising creative’s brain.] Creatives
Advertising's Gooey Center
10:25 AM
Here’s an astonishing fact: most multi-million dollar ad campaigns are riding on creative ideas
The World Needs Naysayers
12:16 PM
Just tell me it can’t be done. I want you to. Just tell me I’m too short. Too dumb. Not talented
I’ve collaborated with at least two dozen Account Directors in my career and only three of them
It goes like this: you’re briefed on a new project by agency planners, but the brief is a bit
Successful advertising requires that we surprise people with newness, strangeness and otherworldliness.
There Are No Bad Clients
9:06 AM
Recently, I was reminiscing about the many bad clients I’ve had over the past 20 years in advertising,
There’s a major shift happening in ad agency creative departments. Projects that were typically
There’s so much conversation these days about collaboration. More than ever, creative heads are
The Strategy Is All Wrong
9:48 AM
How many times has this happened to you? The entire creative department is briefed on a new project
Increasingly, big companies are bringing their marketing efforts in-house. It usually starts with
Anger is generally considered to be a negative human attribute. But I’ve come to see that—not only
It happens all the time. A person or company invents something that changes the world. They enjoy
