The Guessing Game: What Does The Boss Really Want?

It goes like this: you’re briefed on a new project by agency planners, but the brief is a bit

Cultural Immersion - A Vital Key to Invigorating Your Brand

Successful advertising requires that we surprise people with newness, strangeness and otherworldliness.

There Are No Bad Clients

Recently, I was reminiscing about the many bad clients I’ve had over the past 20 years in advertising,

The Power Of Creative Ownership

There’s a major shift happening in ad agency creative departments. Projects that were typically