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Here’s an astonishing fact: most multi-million dollar ad campaigns are riding on creative ideas
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Jason Busa
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The Bad Creative Director’s Playbook
If you want to fail miserably at being an effective Creative Director, follow these 20 rules. Before we get into the rules, let me ...
Attention Dispersal - Or Why Traditional Marketing Formulas Don’t Work Anymore
I am still amazed that big advertising agencies and their big clients have not yet woken up to the new reality in marketing ...
The BS Meter: A Creative’s Early Warning System
[This is part one in a three-part series about the anatomy of an advertising creative’s brain.] Creatives excel at dreaming up ...
The Brilliantly Simple Way To Run A Pitch
There are many ways to run a new business pitch. But here’s the very best way to do it — in 10 easy steps. New business pitches can ...
5 Years From Now
Right now, you have a million dollar idea in your head. You probably have two or three of them. Have you ever stopped to consider that ...
Aging Advertising Executives: Wise Sages or Rusty Anchors?
I’m fascinated by the aging process. As I’ve grown older, I’ve grown wiser. However, I’m discovering that, culturally, my growth is much ...
Competition vs Cooperation Among Freelancers
Not long ago, I reached out to a freelancer friend to ask for an agency recruiter email address but they refused to share it with me ...
“Where I thought you were going…”
Where do creative ideas come from? Nobody knows for sure. I believe ideas are spawned from memories in our brains that ...
Angry People Change The World
Anger is generally considered to be a negative human attribute. But I’ve come to see that—not only is it a positive attribute—it makes ...
The Creative Professional’s Essential Survival Guide
25 pearls of wisdom that will help you survive (and thrive) during the peaks and valleys of your career. Whether you’re a full-timer ...
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